Your Leadership Summit Experience
WELCOME TO LEADERSHIP SUMMIT!
Tuesday, September 16
Mexican Independence Day
Welcome Reception
8:00 PM
Salazar;
AV. Paseo De La Reforma 333
LEADERSHIP SUMMIT DAY ONE
Wednesday, September 17
Desayuno / Breakfast
8:00-9:00 AM
St. Regis Diamond Ballroom (Second Floor)
Chapultepec Cast Tour
9:00–10:15 AM
St. Regis Lobby
Leadership Summit Day 1 Morning
10:30 AM–1:55 PM
St. Regis Diamond Ballroom
(First Floor)
State of the Company
Mauricio Umansky, CEO & Founder of The Agency
Rainy Hake Austin, President at The Agency
The Agency is poised for transformative growth in 2026, leveraging AI-driven innovations to enhance marketing, core services, and agent support. Expect strategic development initiatives that fuel expansion, deepen client engagement, and set new standards for excellence across all markets.
10:30 AM
Innovation in Real Estate Technology
Zane Burnett, EVP of Digital Strategy at The Agency
Explore The Agency’s tech roadmap and discover how cutting-edge AI tools are revolutionizing marketing, lead generation, client communication, and operations—empowering agents to scale smarter and faster.
11:00 AM
The Agency Brand Refresh & Marketing Campaign 2026
Rainy Hake Austin, President at The Agency
Makenzie Green, VP of Vibes at The Agency
Step into The Agency’s bold new chapter as we unveil our brand refresh in celebration of our 15th year. This presentation will share the vision guiding our 2026 marketing strategy and how we’re evolving to lead the next era of real estate.
11:45 AM
Descanso/Break
12:15–3:00 PM
Global Market Intelligence
Moderator:
Mauricio Umansky, CEO & Founder of The Agency
Panelists:
Ayres Neto, The Agency Portugal
Steve Bailey, The Agency Waterloo Region
Sean O'Neill, The Agency Turks & Caicos
Vicky Leitman, The Agency Panama
Jen Cameron, The Agency Seattle
Joy Vance, The Agency Bozeman & Big Sky
Ricardo Umansky, The Agency Mexico City
A fast-paced, high-impact session featuring one key partner from each major region. Each panelist delivers quick, elevator-pitch-style insights on the state of their local market—including buyer behavior, inventory trends, standout listings, and what’s driving demand.
Moderated with targeted questions to keep the energy high and the takeaways sharp, this global snapshot offers attendees a dynamic view of what’s working, what’s changing, and where the opportunities lie across regions.
12:30 PM
Story First: Content, Creativity & Building an Omnipresent Brand
Eric Haskell, The Agency Montecito
Discover how unique storytelling can fuel viral content, increase exposure, and drive high-quality leads. This session breaks down how to embed storytelling into your strategy to create memorable, scalable content that sets your brand apart and keeps agents top of mind.
1:15 PM
Global Voice, Local Soul
Traci Garontakos, The Agency Indianapolis
This session explores how to balance a strong global brand with authentic local storytelling, empowering teams to tailor messaging that’s both consistent and deeply connected to their communities. Learn to harmonize brand integrity with local relevance for lasting impact.
11:25 AM
Comida/Lunch
1:55–3:00 PM
St. Regis Diamond Ballroom (Second Floor)
Leadership Summit Day 1 Afternoon
3:00 PM–5:30 PM
St. Regis Madeline Ballroom
(First Floor)
Talent Strategies
Adam Lerman, VP of Talent Acquisition
Discover how top brokerages build powerhouse teams by leveraging purpose-driven culture, compelling incentives, and agent-led recruitment systems, while mastering effective strategies to overcome common objections and position culture as a key competitive advantage.
3:00 PM
Leading Through Slowdowns with Mentorship
Bryan Hyser, The Agency Orlando
This session explores how strong leadership and mentorship during market slowdowns help teams stay connected, motivated, and growing by focusing on mindset, strategy, and consistent support. Learn practical mentorship structures, how to seek and develop talent within your office, and strategies to coach agents through challenges—building resilience that strengthens your team through any market shift.
4:15 PM
The Learning Advantage: How Development Shapes Winning Offices
Kacey Bingman, The Agency Denver & Boulder
Jared Blank, The Agency Denver & Boulder
This session dives into how strategic investment in events, recruiting, and agent development—backed by thoughtful budgeting—builds stronger office culture, boosts retention, and drives measurable growth. Learn practical approaches to embed agent learning and development into your annual business plan, turning every interaction into a growth opportunity.
4:35 PM
Level Up: Elevating Culture, Performance & the Agent Experience
Juliet Clapp, The Agency New York
This dynamic session reveals how to transform any office into a thriving, high-performance environment by balancing culture, agent experience, staff development, and excellence aligned with The Agency’s brand. Discover the blueprint for building up your team, creating a magnetic culture that attracts top talent, boosts retention, and drives sustained success through intentional leadership and elevated support.
4:55 PM
Leadership Day 1—Concludes
Mauricio Umansky, CEO & Founder of The Agency
5:15 PM
Dinner Reception at SoHo House
8:00 PM
SoHo House CDMX
Calle Versalles No. 28
LEADERSHIP SUMMIT DAY TWO
Thursday, September 18
Desayuno / Breakfast
9:00-10:00 AM
St. Regis Diamond Ballroom (Second Floor)
Botanical Gardens Walking Tour
10:00-11:15 AM
St. Regis Lobby
Leadership Summit Day 2 Morning
11:30 AM–12:00 PM
St. Regis Madeline Ballroom
(First Floor)
Elevating Experience Through Service Excellence
Rainy Hake Austin, President at The Agency
Introducing The Agency’s Service Experience—a seamless approach designed to deliver excellence at every touchpoint, from our dedicated staff to personalized client care, empowering agents to provide unmatched service and build lasting relationships.
11:30 AM
Leadership Summit Day 2 Afternoon
12:00 to 3:00 PM
St. Regis Diamond Ballroom
(Second Floor)
Global Partner Breakout
Explore how streamlining operations and back-office systems boosts efficiency, while strategic financial planning drives brokerage profitability and growth. Plus, learn how The Agency Relocation program can generate valuable leads.
12:00–2:00 PM
Corporate Leadership Breakout
This session explores how operational leadership fuels sustainable growth through five key habits, including creating the right environment, leveraging tools and teams to amplify impact, and mastering financial planning with P&L analysis and future projections.
12:00–2:00 PM
Comida/Lunch
2:00–3:00 PM
St. Regis Diamond Ballroom (Second Floor)
Leadership Summit Day 2 Concludes
3:00 PM
St. Regis Diamond Ballroom (Second Floor)
The Agency Mexico City Grand Opening
6:00 PM
Hotel Pug Seal Polanco Anatole France
Anatole France 307, Polanco, Polanco Reforma
